Bibliography for Contemporary Issues in Marketing BMP4004 BETA

ABI/INFORM Collection - ProQuest (no date). Available at: https://www.proquest.com/abicomplete/advanced?accountid=9653&parentSessionId=uz5EGXxSPGgLeRj98gDcAed7rOqgyl4liTzZ8bivPNA%3D.

Barker, M.S. et al. (2017) Social media marketing: a strategic approach. Second edition. Australia: Cengage Learning.

Berman, B.R., Evans, J.R. and Chatterjee, P.M. (2018) Retail management. Harlow: Pearson. Available at: http://bolton.eblib.com/patron/FullRecord.aspx?p=5187258.

Brassington, Frances and Pettitt, Stephen (2006) Principles of marketing. 4th ed. Harlow: Financial Times Prentice Hall.

Business and Management: Starting point - Subject Guide (no date). Available at: http://libguides.bolton.ac.uk/businessmanagement.

Business Market Research Collection - ProQuest (no date). Available at: https://www.proquest.com/marketresearch/advanced?accountid=9653&parentSessionId=R1U3WvCRBXqtRMtcc5zZQNd%2F88RSWjQkzBi67N7jcJg%3D.

Charlesworth, A. (2018) Digital marketing: a practical approach. Third edition. London: Routledge. Available at: https://ebookcentral.proquest.com/lib/bolton/detail.action?docID=5260043.

Dibb, S. et al. (2016) Marketing: concepts and strategies. Seventh edition. Andover, Hampshire: Cengage Learning.

Discover@Bolton | University of Bolton (no date). Available at: http://bolton.summon.serialssolutions.com/#!/.

Drummond, Graeme and Ensor, John (2005a) Introduction to marketing concepts. London: Elsevier Butterworth-Heinemann. Available at: https://ebookcentral.proquest.com/lib/bolton/detail.action?docID=269900.

Drummond, Graeme and Ensor, John (2005b) Introduction to marketing concepts. London: Elsevier Butterworth-Heinemann.

Goworek, H. and McGoldrick, P.J. (2015a) Retail marketing management: principles and practice. Harlow: Pearson. Available at: https://ebookcentral.proquest.com/lib/bolton/detail.action?docID=5173556.

Goworek, H. and McGoldrick, P.J. (2015b) Retail marketing management: principles and practice. Harlow: Pearson.

‘Harvard Business Review’ (no date). Available at: http://hbr.org/magazine.

Hillesland, J. (2013) Fundamentals of retailing and shopper marketing. Harlow, England: Pearson.

IBISWorld (no date). Available at: https://my-ibisworld-com.ezproxy.bolton.ac.uk/.

Jobber, D. and Ellis-Chadwick, F. (2020) Principles and practice of marketing. Ninth edition. London: McGraw-Hill Education.

‘Journal of Marketing’ (no date). Available at: http://search.proquest.com.ezproxy.bolton.ac.uk/publication/617.

‘Journal of Services Marketing’ (no date). Available at: http://www.emeraldinsight.com.ezproxy.bolton.ac.uk/loi/jsm.

‘Journal of Strategic Marketing’ (no date). Available at: http://www-tandfonline-com.ezproxy.bolton.ac.uk/loi/rjsm20.

Kingsnorth, S. (2016) Digital marketing strategy: an integrated approach to online marketing. London: KoganPage.

Kotler, P. et al. (2023) Principles of marketing. Nineteenth edition. Upper Saddle River: Pearson. Available at: https://login.ezproxy.bolton.ac.uk/login?url=https://www.vlebooks.com/vleweb/product/openreader?id=Bolton&accId=7762456&isbn=9781292449333&uid=^u.

Kotler, P. and Armstrong, G. (2020) Principles of marketing. Eighteenth edition, Global edition. New York, NY: Pearson Education.

Kotler, P. and Keller, K.L. (2016) A framework for marketing management. Sixth edition. Boston: Pearson. Available at: https://login.ezproxy.bolton.ac.uk/login?url=https://www.vlebooks.com/vleweb/product/openreader?id=Bolton&accId=7762456&isbn=9781292093154&uid=^u.

LEAP Online Home | University of Bolton (no date). Available at: http://www.bolton.ac.uk/leaponline/Home.aspx.

M, B. (2015a) The marketing book. 7th edition. Edited by M.J. Baker and S.J. Hart. Abingdon: Routledge. Available at: https://ebookcentral.proquest.com/lib/bolton/detail.action?docID=4505543.

M, B. (2015b) The marketing book. 7th edition. Edited by M.J. Baker and S.J. Hart. Abingdon: Routledge.

‘Strategic Management Journal (1986-1998)’ (no date). Available at: http://search.proquest.com.ezproxy.bolton.ac.uk/publication/47895.

Vagadia, B. (2020) Digital disruption: implications and opportunities for economies, society, policy makers and business leaders. Cham: Springer. Available at: https://ebookcentral.proquest.com/lib/bolton/detail.action?docID=6357676.

Waters, A. and Ebooks Corporation (2020) Confident Digital Content: How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career. London: Kogan Page. Available at: https://koganpageplus.com/AccessTitle/ISBN/9781789663372/?c=Bolton.