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Goworek, H., & McGoldrick, P. J. (2015a). Retail marketing management: principles and practice. Pearson. https://ebookcentral.proquest.com/lib/bolton/detail.action?docID=5173556
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Kotler, P., & Keller, K. L. (2016). A framework for marketing management (Sixth edition). Pearson. https://login.ezproxy.bolton.ac.uk/login?url=https://www.vlebooks.com/vleweb/product/openreader?id=Bolton&accId=7762456&isbn=9781292093154&uid=^u
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Waters, A. & Ebooks Corporation. (2020). Confident Digital Content: How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career. Kogan Page. https://koganpageplus.com/AccessTitle/ISBN/9781789663372/?c=Bolton