‘ABI/INFORM Collection - ProQuest’ <https://www.proquest.com/abicomplete/advanced?accountid=9653&parentSessionId=uz5EGXxSPGgLeRj98gDcAed7rOqgyl4liTzZ8bivPNA%3D>
Barker MS and others, Social Media Marketing: A Strategic Approach (Second edition, Cengage Learning 2017)
Berman BR, Evans JR and Chatterjee PM, Retail Management (Pearson 2018) <http://bolton.eblib.com/patron/FullRecord.aspx?p=5187258>
Brassington, Frances and Pettitt, Stephen, Principles of Marketing (4th ed, Financial Times Prentice Hall 2006)
‘Business and Management: Starting Point - Subject Guide’ <http://libguides.bolton.ac.uk/businessmanagement>
‘Business Market Research Collection - ProQuest’ <https://www.proquest.com/marketresearch/advanced?accountid=9653&parentSessionId=R1U3WvCRBXqtRMtcc5zZQNd%2F88RSWjQkzBi67N7jcJg%3D>
Charlesworth A, Digital Marketing: A Practical Approach (Third edition, Routledge 2018) <https://ebookcentral.proquest.com/lib/bolton/detail.action?docID=5260043>
Dibb S and others, Marketing: Concepts and Strategies (Seventh edition, Cengage Learning 2016)
‘Discover@Bolton | University of Bolton’ <http://bolton.summon.serialssolutions.com/#!/>
Drummond, Graeme and Ensor, John, Introduction to Marketing Concepts (Elsevier Butterworth-Heinemann 2005) <https://ebookcentral.proquest.com/lib/bolton/detail.action?docID=269900>
——, Introduction to Marketing Concepts (Elsevier Butterworth-Heinemann 2005)
Goworek H and McGoldrick PJ, Retail Marketing Management: Principles and Practice (Pearson 2015) <https://ebookcentral.proquest.com/lib/bolton/detail.action?docID=5173556>
——, Retail Marketing Management: Principles and Practice (Pearson 2015)
‘Harvard Business Review’ <http://hbr.org/magazine>
Hillesland J, Fundamentals of Retailing and Shopper Marketing (Pearson 2013)
‘IBISWorld’ <https://my-ibisworld-com.ezproxy.bolton.ac.uk/>
Jobber D and Ellis-Chadwick F, Principles and Practice of Marketing (Ninth edition, McGraw-Hill Education 2020)
‘Journal of Marketing’ <http://search.proquest.com.ezproxy.bolton.ac.uk/publication/617>
‘Journal of Services Marketing’ <http://www.emeraldinsight.com.ezproxy.bolton.ac.uk/loi/jsm>
‘Journal of Strategic Marketing’ <http://www-tandfonline-com.ezproxy.bolton.ac.uk/loi/rjsm20>
Kingsnorth S, Digital Marketing Strategy: An Integrated Approach to Online Marketing (KoganPage 2016)
Kotler P and others, Principles of Marketing (19th ed., Pearson 2023) <https://login.ezproxy.bolton.ac.uk/login?url=https://www.vlebooks.com/vleweb/product/openreader?id=Bolton&accId=7762456&isbn=9781292449333&uid=^u>
Kotler P and Armstrong G, Principles of Marketing (Eighteenth edition, Global edition, Pearson Education 2020)
Kotler P and Keller KL, A Framework for Marketing Management (Sixth edition, Pearson 2016) <https://login.ezproxy.bolton.ac.uk/login?url=https://www.vlebooks.com/vleweb/product/openreader?id=Bolton&accId=7762456&isbn=9781292093154&uid=^u>
‘LEAP Online Home | University of Bolton’ <http://www.bolton.ac.uk/leaponline/Home.aspx>
M B, The Marketing Book (Michael John Baker and Susan J Hart eds, 7th edition, Routledge 2015) <https://ebookcentral.proquest.com/lib/bolton/detail.action?docID=4505543>
——, The Marketing Book (Michael John Baker and Susan J Hart eds, 7th edition, Routledge 2015)
‘Strategic Management Journal (1986-1998)’ <http://search.proquest.com.ezproxy.bolton.ac.uk/publication/47895>
Vagadia B, Digital Disruption: Implications and Opportunities for Economies, Society, Policy Makers and Business Leaders (Springer 2020) <https://ebookcentral.proquest.com/lib/bolton/detail.action?docID=6357676>
Waters A and Ebooks Corporation, Confident Digital Content: How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career (Kogan Page 2020) <https://koganpageplus.com/AccessTitle/ISBN/9781789663372/?c=Bolton>
